Mises à jour du connecteur natif GA4 de Looker Studio
Juin 2023
Ajouts de 148 nouveaux champs
Looker Studio vient de mettre à jour le connecteur natif GA4 avec l’ajout de 148 nouveaux champs dont certains attendus avec impatience comme Landing Page, des nouveaux formats de date dont Hour, les New / Returning users (à tester), de la donnée Ad et SEO, ARPPU, ARPU,…
Date
Description
Type
Details
Commentaire Unnest
Date + hour (YYYYMMDDHH)
The combined values of date and hour formatted as YYYYMMDDHH.
Dimension
Date hour and minute
The combined values of date, hour, and minute formatted as YYYYMMDDHHMM.
Dimension
ISO week of the year
ISO week number, where each week starts on Monday
Dimension
ISO year
The ISO year of the event
Dimension
ISO week of ISO year
The combined values of isoWeek and isoYear
Dimension
Example values include 201652 & 201701.
Nth year
The number of years since the start of the date range
Dimension
The starting year is 0000.
Year month
The combined values of year and month
Dimension
Example values include 202212 or 202301.
Year week
The combined values of year and week
Dimension
Example values include 202253 or 202301.
Day of week name
The day of the week in English
Dimension
This dimension has values of Sunday, Monday, etc.
Hour
The two-digit hour of the day that the event was logged
Dimension
This dimension ranges from 0-23 and is reported in your property•s timezone.
Nth hour
The number of hours since the start of the date range.
Dimension
The starting hour is 0000.
User based
Description
Type
Details
First user campaign ID
Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
Dimension
First user default channel group
The default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', Paid Social', 'Organic Social'...
Dimension
First user Google Ads account name
The Account name from Google Ads that first acquired the user.
Dimension
First user Google Ads campaign ID
Identifier of the Google Ads marketing campaign that first acquired the user.
Dimension
First user Google Ads campaign
Name of the Google Ads marketing campaign that first acquired the user.
Dimension
First user Google Ads campaign type
The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Acis. Campaign
Dimension
First user Google Ads creative ID
The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.
Dimension
First user Google Ads customer ID
The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Dimension
First user Google Ads keyword text
The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers
Dimension
First user Google Ads query
The search query that first acquired the user.
Dimension
First user manual ad content
The ad content that first acquired the user. Populated by the utm_content parameter.
Dimension
First user manual term
The term that first acquired the user. Populated by the utm_term parameter.
Dimension
First user source / medium
The combined values of the dimensions 'firstUserSource' and 'firstUserMedium'.
Dimension
First user source platform
The source platform that first acquired the user
Dimension
Please do not depend on this field returning 'Manual' for trafic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch
30-day active users
The number of unique users on your site or app within a 30 day period. The 30 day period includes the last day in the report's date range.
Metric
Average purchase revenue per user
The average duration (in seconds) of users' sessions.
Metric
Average purchase revenue per user
The average duration (in seconds) of users' sessions.
Metric
Crash-affected users
The number of users that logged a crash in this row of the report
Metric
For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are event with the name “app_exception”
Crash-free users rate
The number of users without crash events (in this row of the report) divided by the total number of users
Metric
This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.
First-time purchasers per new user
The average number of first time purchasers per new user.
Metric
Views per user
The number of app screens or web pages your users viewed per active user.
Metric
Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users.
Scrolled users
The number of unique users who scrolled down at least 9096 of the page.
Metric
User conversion rate
The percentage of users who triggered any conversion event.
Metric
User conversion rate for purchase
The percentage of users who triggered a specific conversion event.
Metric
New / returning
New users have 0 previous sessions, and returning users have 1 or more previous sessions.
Dimension
This dimension returns two values: 'new' or 'returning'.
Session based
Description
Type
Details
Session campaign ID
The marketing campaign id for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
Dimension
Session Google Ads account name
The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.
Dimension
Session Google Ads ad group name
The Ad Group Name in Google Ads for a session.
Dimension
Session Google Ads ad network type
The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners•, 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social',…
Dimension
Session Google Ads campaign ID
The Campaign ID for the Google Ads Campaign that led to this session.
Dimension
Session Google Ads campaign
The Campaign name for the Google Ads Campaign that led to this session.
Dimension
Session Google Ads campaign type
The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type...
Dimension
Session Google Ads creative ID
The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads.
Dimension
Session Google Ads customer ID
The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Dimension
Session Google Ads keyword text
The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers
Dimension
Session Google Ads query
The search query that led to the session.
Dimension
Session manual ad content
The ad content that led to a session. Populated by the utm_content parameter.
Dimension
Session manual term
The term that led to a session. Populated by the utm_term parameter.
Dimension
Session SA360 ad group name
The Ad Group name from Search Ads 360 that led to this session.
Dimension
Session SA360 campaign ID
The Campaign ID from Search Ads 360 that led to this session.
Dimension
Session SA360 campaign
The Campaign name from Search Ads 360 that led to this session.
Dimension
Session SA360 creative format
The type of creative in Search Ads 360 that led to this session. For example, Responsive search ad' or 'Expanded text ad'
Dimension
Session SA360 engine account ID
The ID of the engine account in SA360 that led to this session.
Dimension
Session SA360 engine account name
The name of the engine account in SA360 that led to this session.
Dimension
Session SA360 engine account type
The type of the engine account in Search Ads 360 that led to this session. For example, 'google ads', 'bing', or 'baidu'.
Dimension
Session SA360 keyword text
The search engine keyword from Search Ads 360 that led to this session.
Dimension
Session SA360 medium
The search engine keyword from Search Ads 360 that led to this session. For example, 'cpc'.
Dimension
Session SA360 query
The search query from Search Ads 360 that led to this session.
Dimension
Session SA360 source
The source of the trafic from Search Ads 360 that led to this session. For example, 'example.com' or 'google'.
Dimension
Session source / medium
The combined values of the dimensions 'sessionSource' and 'sessionMedium'.
Dimension
Session source platform
The source platform of the session's campaign
Dimension
Please do not depend on this field returning 'Manual' for trafic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch
Average session duration
The average duration (in seconds) of users' sessions.
Metric
Views per session
The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.
Metric
Session conversion rate
The percentage of sessions in which any conversion event was triggered.
Metric
Session conversion rate for purchase
The percentage of sessions in which a specific conversion event was triggered.
Metric
Landing page
Description
Type
Commentaire Unnest
Landing page
The page path associated with the first pageview in a session.
Dimension
La landing page “vide” correspond à priori à la homegage
Landing page + query string
The page path + query string associated with the first pageview in a session.
Dimension
SEO
Description
Type
Organic google search average position
The average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position .
Metric
Organic google search clicks
The number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link.
Metric
Organic google search click through rate
The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impres...
Metric
Organic google search impressions
The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link.
Metric
Ad
Description
Type
Ad format
Describes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced'.
Dimension
Ad source
The source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff, 'Facebook Audience Network', and 'Mediated house ads'.
Dimension
Ad unit
The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.
Dimension
Google Ads campaign ID
The campaign ID for the Google Ads campaign attributed to the conversion event.
Dimension
Google Ads campaign
The campaign name for the Google Ads campaign attributed to the conversion event.
Dimension
Google Ads campaign type
The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Ca...
Dimension
Google Ads creative ID
The ID of the Google Ads creative attributed to the conversion event. Creative IDs identify individual ads.
Dimension
Google Ads customer ID
The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Dimension
Google Ads keyword text
The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Ke...
Dimension
Google Ads query
The search query that led to the conversion event.
Dimension
Manual ad content
The ad content attributed to the conversion event. Populated by the utm_content parameter.
Dimension
Ad unit exposure
The time that an ad unit was exposed to a user, in milliseconds.
Metric
Ads clicks
Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import.
Metric
Ads cost
The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see [Import cost data](https://sup...
Metric
Ads cost per click
Ads cost per click is ad cost divided by ad clicks and is Often abbreviated CPC.
Metric
Ads impressions
The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import.
Metric
Publisher ad clicks
The number of ad_click events.
Metric
Publisher ad impressions
The number of ad_impression events.
Metric
Return on ad spend
Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.
Metric
Item
Description
Type
Details
Item affiliation
The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter.
Dimension
Item list position
The position of an item (e.g., a product you sell) in a list.
Dimension
This dimension is populated in tagging by the 'index' parameter in the items array.
Item location ID
The physical location associated with the item (e.g. the physical store location)
Dimension
It's recommended to use the Google Place ID that corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by the 'location_id' parameter in the items array.
Item promotion creative slot
The name of the promotional creative slot associated with the item.
Dimension
This dimension can be specified in tagging by the 'creative_slot' parameter at the event or item level. If the parameter is specified at both the event & item level, the item-level parameter is used.
Item variant
The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter.
Dimension
Gross item revenue
The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.
Metric
Item refund amount
Item refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the 'refund' event.
Metric
Others
Description
Type
Details
Character
The Player character in a game for an event. Populated by the event parameter 'character'.
Dimension
Continent
The continent from which the user activity originated. For example, 'Americas' or 'Asia'.
Dimension
Continent ID
The geographic ID of the continent from which the user activity originated, derived from their IP address.
Dimension
Default channel group
The conversion's default channel group is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search’,...
Dimension
File extension
The extension of the downloaded file (for example, 'pdf' or 'txt). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension'.
Dimension
File name
The page path of the downloaded file (for example. '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter file_name'.
Dimension
Group ID
The Player group ID in a game for an event. Populated by the event parameter 'group_id'.
Dimension
Level
The playefs level in a game. Populated by the event parameter 'level'.
Dimension
Link classes
The HTML class attribute for an outbound link.
Dimension
For example if a user clicks a link '<a class="center" href="www.youtube.com">', this dimension will return 'center'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes'.
Link domain
The destination domain of the outbound link.
Dimension
For example if a user clicks a link '<a href="www.youtube.com">', this dimension will return 'youtube.com'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain'.
Link ID
The HTML id attribute for an outbound link or file download
Dimension
For example if a user clicks a link '<a id="socialLinks" href="www.youtube.com">', this dimension will return 'socialLinks'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id'.
Link text
The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_text'.
Dimension
Link URL
The full url for an outbound link or file download
Dimension
Manual term
The term attributed to the conversion event. Populated by the utm_term parameter.
Dimension
Method
The method by which an event was triggered. Populated by the event parameter 'method'.
Dimension
Minute
The two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your property's timezone.
Dimension
New / returning
New users have O previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning'.
Dimension
Nth minute
The number of minutes since the start of the date range. The starting minute is 0000.
Dimension
Outbound
Returns true• if the link lead to a site is not a part of the property's domaine Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound'.
Dimension
Page location
The protocol, hostname, page path and query string for web pages visited
The full referring URL including the hostname and path
Dimension
This referring URL is the user•s previous URL and can be this websiteS domain or other domains. Populated by the event parameter 'page_referrer'.
Percent scrolled
The percentage down the page that the user has scrolled (for example, '90')
Dimension
Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled.
Platform / device category
The platform and type of device on which your website or mobile app ran. (example: Android / mobile)
Dimension
Search term
The term searched by the user
Dimension
For example if the user visits this dimension returns 'some-term', Automatically populated if Enhanced Measurement is enabled.
Shipping tier
The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter.
Dimension
Source / medium
The combined values of the dimensions 'source' and 'medium'.
Dimension
Test data filter ID
The numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values.
Dimension
Test data filter name
The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values
Dimension
Page path and screen class
The page path (web) or screen class (app) on which the event was logged.
Dimension
Video provider
The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_providef.
Dimension
Video title
The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title'.
Dimension
Video URL
The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url'.
Dimension
Virtual currency name
The name of a virtual currency with which the user is interacting. i.e. spending or purchasing gems in a game. Populated by the 'virtual_currency_name' event parameter.
Dimension
Visible
Returns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible'.
Dimension
Cost per conversion
Cost per conversion is ad cost divided by conversions.
Metric
Average purchase revenue
The average purchase revenue in the transaction group of events.
Metric
ARPPU
Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.
Metric
ARPU
Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPIJ uses Total Revenue and includes AdMob estimated earnings.
Metric
Bounce rate
The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.
Metric
DAU / MAU
The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 1 1.3% of 30-day active users were also 1-day active users.
Metric
DAU / WAU
The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.
Metric
First-time purchaser conversion
The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.
Metric
Gross purchase revenue
The sum of revenue from purchases made in your app or site
Metric
Gross purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging.
Purchaser conversion
The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.
Metric
Refund amount
The total refunded transaction revenues. Refund amount sums refunded revenue for the 'refund and 'app_store_refund' events.
Metric
Shipping amount
Shipping amount associated with a transaction. Populated by the 'shipping' event parameter.
Metric
Tax amount
Tax amount associated with a transaction. Populated by the tax' event parameter.
Metric
Transactions per purchaser
The average number of transactions per purchaser.
Metric
WAU / MAU
The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0234 means 23.4% of 30-day active users were also 7-day active users.
Metric
Conversions count for purchase
The count of a specific conversion event.
Metric
✍️
L’auteur : Louis DUBRUEL
Lead dashboard & BI chez UnNest, je vous aide à donner vie à vos tableaux de bord et produits data au service de vos utilisateurs.
Fan de Looker Studio depuis le début, je développe mes compétences de dashboard design pour délivrer la bonne information à la bonne personne avec la meilleure visualisation.
Libérez le potentiel de vos données avec Looker Studio : explorez, analysez, décidez.
Si toi aussi tu souhaites maîtriser tous les aspects de Looker Studio, tu peux t’inscrire à la formation :
